How to Stand Out When Making Cold Calls as a Freight Broker

How to Stand Out When Making Cold Calls as a Freight Broker

Have you ever made a cold call only to be met with silence on the other end? It's the worst. You're trying to build rapport and establish a relationship, but it feels like you're talking to a brick wall. The good news is, you're not alone. Most people hate making cold calls, which is why so many shippers are inundated with them each day. So how do you stand out from the crowd and get shippers to actually listen to what you have to say?

By following these three simple tips, you'll be well on your way to becoming a cold call pro in no time!

Tip #1: Do Your Research

Before you even pick up the phone, you need to do your research. This means finding out as much as you can about the shipper you're going to be talking to. What's their business all about? What are their specific needs? The more you know about them, the better equipped you'll be to tailor your pitch and address their specific pain points. 

Doing your research will also help you avoid that dreaded awkward silence when you realize you have no idea what to say next. Trust me, being prepared will make all the difference in the world.

Tip #2: Be Confident 

When making cold calls, confidence is key. Shippers can smell desperation a mile away, so it's important that you come across as poised and professional. This doesn't mean that you need to be stuffy or formal; just act like you would if you were meeting someone for coffee or lunch. Relax, be yourself, and let your personality shine through. 

 Cold calling is all about building relationships, so try to find common ground with the shipper. If you share any interests or hobbies, be sure to mention them!  

 Tip #3: Make It Short and Sweet 

Nobody likes being on the receiving end of a long-winded sales pitch, so make sure your calls are concise and to the point. Get straight to the point and tell them why you're calling without beating around the bush. If they're interested in what you have to say, they'll let you know. If not, move on to the next call on your list. There's no sense in wasting valuable time on a dead-end lead.

Making cold calls doesn't have to be painful! By following these three simple tips—doing your research, being confident, and keeping it short and sweet—you'll be well on your way to becoming a cold call pro in no time!

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